For Micro, Small, and Medium Enterprises (MSMEs), digital marketing can be an effective way to reach new customers and build a strong online presence, without breaking the bank. Here are some budget-friendly digital marketing hacks that can help MSMEs grow and compete in the digital landscape. 1. Leverage Free Social…
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Digital Marketing and Its Importance for Business Growth
27 Jun 2022 Today, change is the only constant across all businesses, and the ability to manage differences has become one of the most sought-after management skills. This is especially true in the case of marketing, a field that is evolving at a very fast pace. Till few years ago,…
Cognitive Marketing to Enhance Customer Experiences
19 Aug 2019 The days of the friendly, counter salesman who was able to gauge your exact requirements every time you went shopping seem to be over. The digital economy, powered by the internet, has given birth to a new set of ‘cognitive’ marketers, changing the way goods and services…
International MSME Day 2025 – Celebrating Small & Medium Scales Businesses
As the global economy moves toward achieving inclusive and sustainable growth, the importance of Micro, Small, and Medium Enterprises (MSMEs) cannot be overstated. MSMEs are major contributors to the economy, accounting for 30% of GDP, 24% of employment, and 45% of exports. This makes them a resilient backbone of society.…
CII- Guidebook on Effective Adoption and Governance of AI for Board Leaders
In an era where technological advancements are reshaping industries, the role of Artificial Intelligence (AI) has emerged as a cornerstone for innovation and growth. Keeping that in mind, Confederation of Indian industries (CII) has published a guidebook on the Effective Adoption and Governance of AI for Board Leaders. The guidebook…
The Growing Role of MSMEs for Future Readiness
Micro, Small and Medium Enterprises (MSME) sector currently comprises of more than 6.30 crore enterprises, making it a powerful sector of the Indian economy, fostering entrepreneurship and generating employment opportunities at comparatively lower capital cost. Major Initiatives for MSMEs According to registrations on Udyam Registration Portal and Udyam Assist Platform…
Budget focus on tourism, retail & textiles crucial to generate jobs
India, now the world’s most populous nation with 1.45 billion people, stands at a pivotal moment in its history. This demographic milestone presents a unique opportunity to harness the potential of its vast workforce. To fully capitalise on this demographic dividend, it is imperative to create large-scale employment opportunities. Four…
How Hospitality and Tourism Can Shape India’s Workforce
Tourism in India has grown remarkably over the past two decades, driven by Government’s initiatives to boost domestic as well as international tourism. Significant investment in infrastructure development, adventure and sustainable tourism and global branding has helped India achieve this growth. As the sector flourishes, the demand from the workforce…
18th CII Annual Tourism Summit 2024
Tourism as India’s Soft Power Tourism represents one of India’s greatest soft powers, serving as a robust driver of economic growth and societal well-being. With its unparalleled cultural and natural diversity, India has become a sought-after destination for global travellers. Hon’ble Prime Minister Narendra Modi has consistently highlighted the need…
Top Tech Trends to Watch in 2025
As we approach 2025, the rapid pace of technological innovation is poised to redefine industries, economies, and daily life. With advancements in artificial intelligence, quantum computing, and sustainable tech, the world is on the brink of a new era. Here’s a look at the top tech trends expected to shape…