27 Jun 2022 Today, change is the only constant across all businesses, and the ability to manage differences has become one of the most sought-after management skills. This is especially true in the case of marketing, a field that is evolving at a very fast pace. Till few years ago,…
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Cognitive Marketing to Enhance Customer Experiences
19 Aug 2019 The days of the friendly, counter salesman who was able to gauge your exact requirements every time you went shopping seem to be over. The digital economy, powered by the internet, has given birth to a new set of ‘cognitive’ marketers, changing the way goods and services…
Empowering India’s Workforce with Digital Skills for a Sustainable Future
Introduction As the global economy undergoes a digital transformation, the importance of digital skills in the workplace is undeniable. In India, a country with a vast and youthful workforce, equipping individuals with digital skills is essential to foster economic growth and maintain competitiveness on the global stage. Let’s explores the…
Celebrating National Handloom Day: Weaving a Legacy of Tradition and Sustainability
Every year on August 7th, India celebrates National Handloom Day, a tribute to its rich heritage of traditional weaving and the invaluable contributions of handloom weavers. This day not only commemorates the Swadeshi Movement, which was launched on this date in 1905 to revive domestic products and production processes, but…
Traditional Crafts and Women’s Empowerment: Preserving Heritage through Self-Help Groups
In many parts of India, traditional crafts are not only a means of artistic expression but also a vital source of livelihood. These crafts embody the cultural heritage and history of communities, often passed down through generations. In recent years, self-help groups (SHGs) have emerged as a powerful mechanism for…
Building a Future on Four Pillars: Employability, Entrepreneurship, Education, and Employment
With its youthful and vibrant population, India is at a critical point. More than 62% of the population is of working age, with more than half under the age of 25. This demographic dividend presents numerous opportunities, but maximizing its value requires a deliberate focus on four interrelated pillars: employability,…
Semiconductor Manufacturing: A Path to Sustainable Economic Growth for India
The semiconductor industry, often hailed as the backbone of modern electronics, is pivotal for global economic growth and technological advancement. Recognizing this necessity, India has embarked on a long-term venture to establish itself as a significant player in the semiconductor manufacturing industry. This journey, while laden with challenges, holds immense…
Indian Startup Innovations: Building Resilient Businesses
A new wave of startups is emerging around the world, and these companies are having a big influence on both the local and global markets. These firms, run by forward-thinking businesspeople, are fostering innovation while also advancing growth and development on a worldwide scale. Their success stories serve as an…
India’s Growth Story: A Vision for Robust Economic Expansion in FY25
The Indian economy is poised for a remarkable growth trajectory in the fiscal year 2024-25, with the Confederation of Indian Industry (CII) projecting an impressive 8% growth rate. This optimism is rooted in the expectation that next-generation reforms will be carried forward in a mission-mode. The newly elected President of…
The Importance of social media for MSMEs
In today’s fast-paced digital world, social networking and marketing has become an essential tool for organizations of all kinds. Leveraging social media platforms can be especially beneficial for Micro, Small, and Medium-sized Enterprises (MSMEs). Here’s why social media is important for these businesses. 1. Cost-Effective Marketing One of the most…