For Micro, Small, and Medium Enterprises (MSMEs), digital marketing can be an effective way to reach new customers and build a strong online presence, without breaking the bank. Here are some budget-friendly digital marketing hacks that can help MSMEs grow and compete in the digital landscape. 1. Leverage Free Social…
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The Importance of social media for MSMEs
In today’s fast-paced digital world, social networking and marketing has become an essential tool for organizations of all kinds. Leveraging social media platforms can be especially beneficial for Micro, Small, and Medium-sized Enterprises (MSMEs). Here’s why social media is important for these businesses. 1. Cost-Effective Marketing One of the most…
Unlocking Triple Bottom Line Potential: How the CII Climate Action Charter (CCAC), MSME Toolkit Elevates Profit, People, and Planet
In today’s business landscape, sustainability is crucial for lasting success. MSMEs play a key role in addressing climate change due to their widespread presence and innovative potential. While balancing profitability, social accountability, and environmental stewardship is challenging, the CII Climate Action Charter (CCAC) MSME Toolkit offers a robust solution. It…
Leveraging on Technology for Strengthening Credit Flow for MSMES
10 Jul 2023 Starting a new business venture may be overwhelming, especially for new entrepreneurs as regulatory compliances, filing of returns, interactions with several institutions etc., pose challenges for both aspiring and established entrepreneurs. Therefore, bringing synergy in the operations of various departments/institutions and facilitating flow of information can reduce…
India@100 with Future Ready MSMEs
26 Nov 2022 The micro, small and medium enterprises (MSMEs) sector has always played a major role in the socio-economic development of India. Spread across both urban and rural parts of the country, MSMEs are increasingly contributing towards the economic and social development of the country and their role will…
Harbouring a Robust PSE-MSME Collaboration — Sticky
22 Aug 2022 With the constantly changing geopolitical and economic scenario, MSMEs continue to face newer challenges. These challenges also bring with them opportunities to re-assess the current systems and build on them for faster future growth. Thus, it becomes essential that we try to bring together various stakeholders to…
Handholding MSMEs for Future Readiness
18 Aug 2022 The micro, small and medium enterprises sector has a multiplier effect on an economy as a primary job creating sector, a prerequisite for economic growth, and empowerment of the population at large. MSMEs contribute 28% to India’s GDP, employing approximately 110 million people nationwide, including a large…
Maximizing MSME Outreach to Become Globally Competitive and Future Ready
22 Jun 2022 In the pre-covid era, online commerce was quite prevalent but always met with resistance for several reasons primarily influenced by the traditional mindsets. However, the pandemic led to a global crisis and impacted businesses across the world, especially small businesses, which were yet to embark on their…
Making digital literacy a national movement; how MSMEs, NBFCs can lead to India’s economic growth
16 Nov 2020 There’s a zen story that came my way the other day. Two men visited a Zen master. The first man asked: “I’m thinking of moving to this town. What’s it like?” The Zen master, in turn, asked a question, “How was your old town?” The man answered,…
Making MSMEs Globally Competitive During COVID Times And Beyond
08 Sep 2020 In a post-COVID world, economies across the globe would be judged on a new parameter, i.e., the way they handled the crisis. It has changed the way of doing business, thereby changing economic developments all over the world. Pre-Corona, the Micro, Small, and Medium (MSME) sector, considered…