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The Importance of social media for MSMEs

In today’s fast-paced digital world, social networking and marketing has become an essential tool for organizations of all kinds. Leveraging social media platforms can be especially beneficial for Micro, Small, and Medium-sized Enterprises (MSMEs). Here’s why social media is important for these businesses. 1. Cost-Effective Marketing One of the most…

In today’s business landscape, sustainability is crucial for lasting success. MSMEs play a key role in addressing climate change due to their widespread presence and innovative potential. While balancing profitability, social accountability, and environmental stewardship is challenging, the CII Climate Action Charter (CCAC) MSME Toolkit offers a robust solution. It…

10 Jul 2023 Starting a new business venture may be overwhelming, especially for new entrepreneurs as regulatory compliances, filing of returns, interactions with several institutions etc., pose challenges for both aspiring and established entrepreneurs. Therefore, bringing synergy in the operations of various departments/institutions and facilitating flow of information can reduce…

26 Nov 2022 The micro, small and medium enterprises (MSMEs) sector has always played a major role in the socio-economic development of India. Spread across both urban and rural parts of the country, MSMEs are increasingly contributing towards the economic and social development of the country and their role will…