27 Mar 2019 It all started in 2007. At the Incredible India@60 celebrations in New York, Professor C.K. Prahalad, management guru at University of Michigan, shared his vision of India@75 in 2022 as a country with economic strength, technological vitality and moral leadership. Excited about this long-term strategy for economic…
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Branding through Sports sponsorships
14 Mar 2019 Ever since the eye-popping news of STAR India winning the present Indian Premier League (IPL) 5-year global media rights for Rs 16,347.50 crore broke out in 2017, perceptions about sports sponsorship and branding have undergone a paradigm change. Globally, current spend on sponsorship is roughly USD 65 billion,…
From Commodities to Brands: The Story of Indian Advertising
07 Mar 2019 Advertising is communication regarding a product, service or cause to an audience to create awareness and generate engagement and or sales. For centuries, man has tried to create awareness and involvement amongst fellow men and Emperor Ashok set up rock and pillar edicts to spread the teachings…
Visual Arts Industry in India: 2020
18 Feb 2019 The visual arts (VA) constitute art forms such as ceramics, drawing, painting, sculpture, printmaking, design, crafts, photography, video, film-making, and architecture. It also includes applied arts such as industrial design, graphic design, fashion design, interior design and decorative art. Collectively, they help bind a nation’s ethos and…
A Growth Driver
07 Feb 2019 The Budget provides relief to many sectors The presentation of the Interim Budget is to be seen in the context of various headwinds that are facing the Indian economy, including slower global growth and trade rates, subdued consumption, and farmer stress. At this time, it was necessary…
Celebrating Entrepreneurship Championing Start-ups
29 Jan 2019 Start-ups script the saga of success for a thriving economy. In today’s world, they are the new avenues for creating a great deal of wealth and simultaneously generating a sizeable employment in the quickest possible time. While some start-ups work on the new service delivery models directly…
CII Pre-budget Memorandum 2019-20
22 Jan 2019 The country’s Union Budget 2019-20 is expected to be presented in Parliament on 1 February. However, this year it is going to be a bit different. In view of the upcoming elections, we expect it to be a vote on account, and not a full fledged budget.…
Ethics must go beyond Legal Mandates and Regulations
21 Jan 2019 A business is guided above all else by the principle of wealth creation. However, in the pursuit of this objective, a business may sometimes fail to acknowledge the possible negative externalities and lose sight of a greater objective – that of ensuring moral, ethical, transparent and fair…
The Business of Christmas
28 Dec 2018 Ever since the first Christmas was celebrated on December 25, AD 336 in Rome, it continues to be celebrated with great religious fervour the world over, especially in the West. Amidst the build-up through Halloween, Remembrance Day, and other festivals, it culminates with the midnight Mass conducted by…
India Can Become the RE Technology Hub to The World
17 Dec 2018 The journey towards a new energy architecture needs a long term and integrated policy approach, says Tulsi Tanti. The Indian Renewables industry is currently experiencing the right winds of change and is all set to alter the energy landscape of the country in a positive way. The…