27 Sep 2019 Our heritage is our legacy from the past, what we enjoy today and what we pass on to our future generations. The United Nations Educational, Scientific and Cultural Organization (UNESCO) encourages the identification, protection and preservation of cultural and natural heritage around the world which are considered…
Search Results For“design”
Blockchain: Ushering in a new global financial order
24 Sep 2019 Blockchain technology, as a form of distributed ledger technology (DLT), has significant future potential in the financial sector. Business activities built on transactions over traditional corporate databases could find an alternative using blockchain technology with start-ups offering new services and applications. The first wave of applications is…
Movie Merchandising is a Potential Hit
26 Aug 2019 Movie merchandising – products and commodities based on a movie’s theme, character, location, etc – is a tool meant to promote a film. Though producers/film studios perceive merchandising as a hook to supplement their box-office fortunes, its full potential has not been explored in India. Remember the…
Cognitive Marketing to Enhance Customer Experiences
19 Aug 2019 The days of the friendly, counter salesman who was able to gauge your exact requirements every time you went shopping seem to be over. The digital economy, powered by the internet, has given birth to a new set of ‘cognitive’ marketers, changing the way goods and services…
Boosting Indian Exports with Potential
29 Jul 2019 Exports are a critical component of a country’s Gross Domestic Product. Thus, boosting exports is central to achieving higher growth and economic prospects. This assumes greater relevance at a time when the global environment has become increasingly uncertain, given rapidly changing global trade dynamics and an increasing…
CSR: Catalysing Change through India Inc
14 Jul 2019 Social engagement of Indian business is as old as the history of business itself. Ever since businessmen first started investing, they have sought to give back to society in different ways. In India, the concept of business philanthropy is deeply embedded in our classical texts. Corporate Social…
5G: Speeding Up the Internet
25 Jun 2019 Digital technologies are progressively touching and influencing our daily lives. Whether it is e-commerce or content consumption, the internet is here to stay. There are two things that are influencing this change. Smartphones have not only established mobile computing and communication; its features and capabilities are improving…
Holistic Well-being Programmes
10 Jun 2019 Human capital forms the heart of any successful enterprise, especially during tough economic times, and this is well-known amongst HR professionals. Employees provide creativity and innovation to any organization – whether in technology and product design or in distribution networks and service delivery, it is this human…
World Environment Day 2019: Industry Efforts for Sustainable Development
04 Jun 2019 World Environment Day is celebrated every year on 5 June and it is the United Nation’s main channel for creating awareness and joint action to protect Mother Earth. This year, the focus is on air pollution, which is a matter of grave concern for all. Approximately 7…
Shaping Economic Policy: Looking Beyond Elections
18 May 2019 With the gargantuan exercise associated with general elections gaining traction, and the new government set to be in place in around a month from now, there is much anticipation and interest among major stakeholders on what would be the economic agenda of the new government? The question…