14 Mar 2019 Ever since the eye-popping news of STAR India winning the present Indian Premier League (IPL) 5-year global media rights for Rs 16,347.50 crore broke out in 2017, perceptions about sports sponsorship and branding have undergone a paradigm change. Globally, current spend on sponsorship is roughly USD 65 billion,…
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Home-buying through smart apps brings customer delight
12 Mar 2019 Remember those days when searching for a home was a tedious and lengthy process? Not so long ago, say nearly a decade, it was like searching for a needle in a haystack, and yet we were not sure we had “homed” in correctly. Reference points were word…
People-friendly Budget strikes the right note
11 Mar 2019 The interim finance minister has presented a coherent, purposeful and balanced Budget which is fully aligned towards meeting the social and economic goalposts envisioned for the country. It strives to address the key socio-economic challenges even as it tries to maintain fiscal discipline and strengthen the momentum…
India’s Rocket Women
08 Mar 2019 Whoever said that ‘Men are from Mars and Women are from Venus’, will have to reconsider their statement now, for we can proudly say that women are from Mars too! Today, Indian women are, quite literally, reaching for the stars. India has now reached that juncture where…
India paving its way towards the ‘New World of Work’
05 Mar 2019 Changing Market DynamicsThe global economy has witnessed true transformation in the past few years. Factors like globalization, improved technology, demographics, and automation have rendered the job market more dynamic than ever. New jobs are replacing the old ones and there is an augmented need of skills and…
Emerging frontiers in Augmented Reality
04 Mar 2019 As more and more devices and equipment in the environment get digitally enabled, Augmented Reality (AR) will entrench itself further in our lives. Sensors will be critical in obtaining content-rich data from such devices and aide businesses in building better products and services. Sensors and internet of…
Payroll Reporting in India: Commendable but Long Road to Go
25 Feb 2019 Employment has emerged as an important subject in the development agenda of most national Governments and several international organisations over the past two decades. In the developed countries, persistently high and increasing unemployment rates have given rise to renewed concern for job creation, while in many developing…
Visual Arts Industry in India: 2020
18 Feb 2019 The visual arts (VA) constitute art forms such as ceramics, drawing, painting, sculpture, printmaking, design, crafts, photography, video, film-making, and architecture. It also includes applied arts such as industrial design, graphic design, fashion design, interior design and decorative art. Collectively, they help bind a nation’s ethos and…
Dawn of Indian Media & Entertainment Industry
16 Feb 2019 Considering that the global media and entertainment (M&E) is expected to touch USD 2.2 trillion by 2021, new opportunities are surely on the horizon for the Indian USD 22.28 billion segment amidst exciting opportunities and challenges. The portents of growth are already visible. India has the second largest TV…
People-friendly Budget strikes the right note
11 Feb 2019 The interim finance minister has presented a coherent, purposeful and balanced Budget which is fully aligned towards meeting the social and economic goalposts envisioned for the country. It strives to address the key socio-economic challenges even as it tries to maintain fiscal discipline and strengthen the momentum…