CII BLOG

Posts Written ByCII Team .

27 Mar 2019 It all started in 2007. At the Incredible India@60 celebrations in New York, Professor C.K. Prahalad, management guru at University of Michigan, shared his vision of India@75 in 2022 as a country with economic strength, technological vitality and moral leadership. Excited about this long-term strategy for economic…

18 Mar 2019 An increasing number of Indians are waking up to the fact that their health and lifestyles are being severely affected by impure air, polluted water and toxic food. Greater international exposure and access to multiple channels of communication has raised concerns regarding lifestyle diseases in urban areas.…

14 Mar 2019 Ever since the eye-popping news of STAR India winning the present Indian Premier League (IPL) 5-year global media rights for Rs 16,347.50 crore broke out in 2017, perceptions about sports sponsorship and branding have undergone a paradigm change. Globally, current spend on sponsorship is roughly USD 65 billion,…