26 Aug 2019 Movie merchandising – products and commodities based on a movie’s theme, character, location, etc – is a tool meant to promote a film. Though producers/film studios perceive merchandising as a hook to supplement their box-office fortunes, its full potential has not been explored in India. Remember the…
Browsing CategoryIndustry
The auto sector’s revival holds the key to India’s $5 trillion economy
06 Aug 2019 This financial year (FY2019) saw the Government of India set an ambitious target to make India a $5 trillion economy within five years. The country will need to grow at around eight per cent annually to reach the target by 2024-25. Global growth slowed down considerably in…
Infrastructure Spending Set to Grow
05 Aug 2019 Infrastructure development is considered a sine qua non for India becoming a US $ 5 trillion economy by 2025 given its multiplier effect across sectors such as steel, cement, auto, and real estate, among others. Investments in the infrastructure sector, however, have been growing at a slow…
CSR: Catalysing Change through India Inc
14 Jul 2019 Social engagement of Indian business is as old as the history of business itself. Ever since businessmen first started investing, they have sought to give back to society in different ways. In India, the concept of business philanthropy is deeply embedded in our classical texts. Corporate Social…
CSR 2.0 – The Innovative, Collaborative and Un-Conventional Route
13 Jul 2019 The economy is rapidly evolving and changing. Innovation has taken center stage; has become omnipresent; new models of partnerships are emerging; Governments are actively reaching out to engage with businesses to deliver solutions to development challenges. Yet, India houses over 15 million people living in extreme poverty,…
Indian Start-ups Help Close the Gender Gap
04 Jul 2019 Women account for about 28% of India’s workforce, and according to the International Monetary Fund (IMF) equal participation by women can increase India’s GDP manifold. Global consulting firm McKinsey estimates that bridging this gender gap can help add over USD 700 billion to the Indian GDP by 2025.…
The Culture of Remote Work
26 Jun 2019 Every time one gets caught in a traffic jam on the way to office, one thinks of working remotely. Employers too are toying with the idea of remote work. The good news is that gradually, remote work as a concept is gaining ground. Just as data processing…
The Business of Yoga
20 Jun 2019 Yoga has been an integral part of Indian culture since times immemorial and has been practiced across the country by many people. This ancient Indian science, which brings harmony between the mind and body, was taken to the western world by Swami Vivekanand, who popularized it there…
Corporate Governance and Business Ethics in India
14 Jun 2019 India has one of the most stringent corporate governance framework in the world. The legislators have been introducing various changes in the governance structure of companies and various other investment vehicles to make them more transparent and robust. In 2013, the parliament enacted the Companies Act 2013…
Ethics in the Era of Digitalization
12 Jun 2019 Digitalization is one of the global megatrends, and with the ever-growing adoption of digital technologies and digital applications, it has become almost omnipresent. An increasing number of corporates across sectors are in the midst of digital transformation, which is a crucial component of their business strategies. As…