30 Apr 2019 The Indian digital gaming industry has tremendous potential as it is poised to have over 300 million gamers by 2021. There is a high sense of optimism amongst advertisers, retailers and promoters as the market is fast growing from the present USD 890 million. Though the Indian…
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In-Cinema Advertising in India
19 Apr 2019 Is it the film which makes the deepest impression on our minds or the advertisements that accompany it? While many of us will have to jog our memories to remember the first film we ever saw in a cinema hall, we will easily remember the ‘anti-smoking’ ad…
The Fitness Boom in India
18 Apr 2019 Since pre-historic times, mankind’s tryst with fitness has been driven by the survival instinct, and today, we aspire to fitness for well-being and confidence. New modes of exercise keep our interest going, some of which include resistance training, Zumba and dance, aerial yoga, pilates, kickboxing, and adventure…
Tech-Tonic Shifts Creating a Trillion Unique Interactions: Evolving Media Houses of the Future
02 Apr 2019 The Rise of Hero Content Consumers of today are spoilt for choice in terms of formats and genres with the diversification in the number of platforms to consume content. More than 30 different digital platforms have been added to the already extensive list of television channels. Out…
Growing Organic Food Market in India
18 Mar 2019 An increasing number of Indians are waking up to the fact that their health and lifestyles are being severely affected by impure air, polluted water and toxic food. Greater international exposure and access to multiple channels of communication has raised concerns regarding lifestyle diseases in urban areas.…
Theme for a Dream: CII Theme over the Years
16 Mar 2019 The genesis of Confederation of Indian Industry (CII) in 1895 was the aspiration by a few firms to leverage their collective strength for enhancing opportunities, thereby benefitting not only Industry, but the nation as a whole. Since the beginning, CII’s work agenda for the year is driven…
Branding through Sports sponsorships
14 Mar 2019 Ever since the eye-popping news of STAR India winning the present Indian Premier League (IPL) 5-year global media rights for Rs 16,347.50 crore broke out in 2017, perceptions about sports sponsorship and branding have undergone a paradigm change. Globally, current spend on sponsorship is roughly USD 65 billion,…
Home-buying through smart apps brings customer delight
12 Mar 2019 Remember those days when searching for a home was a tedious and lengthy process? Not so long ago, say nearly a decade, it was like searching for a needle in a haystack, and yet we were not sure we had “homed” in correctly. Reference points were word…
From Commodities to Brands: The Story of Indian Advertising
07 Mar 2019 Advertising is communication regarding a product, service or cause to an audience to create awareness and generate engagement and or sales. For centuries, man has tried to create awareness and involvement amongst fellow men and Emperor Ashok set up rock and pillar edicts to spread the teachings…
Visual Arts Industry in India: 2020
18 Feb 2019 The visual arts (VA) constitute art forms such as ceramics, drawing, painting, sculpture, printmaking, design, crafts, photography, video, film-making, and architecture. It also includes applied arts such as industrial design, graphic design, fashion design, interior design and decorative art. Collectively, they help bind a nation’s ethos and…