12 Jun 2019 Digitalization is one of the global megatrends, and with the ever-growing adoption of digital technologies and digital applications, it has become almost omnipresent. An increasing number of corporates across sectors are in the midst of digital transformation, which is a crucial component of their business strategies. As…
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Holistic Well-being Programmes
10 Jun 2019 Human capital forms the heart of any successful enterprise, especially during tough economic times, and this is well-known amongst HR professionals. Employees provide creativity and innovation to any organization – whether in technology and product design or in distribution networks and service delivery, it is this human…
Achieving a Financially Inclusive India with MSMEs
25 May 2019 Entrepreneurship flourishes in India – from a small corner shop to small businesses, people toil day and night to turn their dreams into a reality. Many start as very small enterprises and grow bigger to become a part of the Micro, Small and Medium Enterprises (MSME) sector,…
Corporate Governance: Adopting the Golden Rules
14 May 2019 As corporates expand their global footprint and seek foreign investments and markets, safeguarding the interests of different stakeholders becomes critically important. To build and sustain investor confidence, corporates need to have transparent and good governance practices in place because mismanagement and false projection can cause immense financial…
Leading in a VUCA World: VUCA 2.0
13 May 2019 Change is the only constant in this world. The last few decades have seen enormous changes, accelerated by technology, which have had far-reaching consequences. The geo-political landscape changed with the end of the cold war, civil society underwent many changes – new communication platforms and channels such…
Product data Reliability for Omni-Channel Retail
09 May 2019 At last year’s ‘Thanksgiving Day’ and ‘Black Friday’ in the US, online shopping overshot sales through retail stores, reversing the shopping trend of earlier years. With rapid proliferation of online shopping portals and expected expansion of modern retail trade from 10% to over 25% in the next…
India’s billion-dollar digital gaming market on the upswing
30 Apr 2019 The Indian digital gaming industry has tremendous potential as it is poised to have over 300 million gamers by 2021. There is a high sense of optimism amongst advertisers, retailers and promoters as the market is fast growing from the present USD 890 million. Though the Indian…
In-Cinema Advertising in India
19 Apr 2019 Is it the film which makes the deepest impression on our minds or the advertisements that accompany it? While many of us will have to jog our memories to remember the first film we ever saw in a cinema hall, we will easily remember the ‘anti-smoking’ ad…
The Fitness Boom in India
18 Apr 2019 Since pre-historic times, mankind’s tryst with fitness has been driven by the survival instinct, and today, we aspire to fitness for well-being and confidence. New modes of exercise keep our interest going, some of which include resistance training, Zumba and dance, aerial yoga, pilates, kickboxing, and adventure…
Tech-Tonic Shifts Creating a Trillion Unique Interactions: Evolving Media Houses of the Future
02 Apr 2019 The Rise of Hero Content Consumers of today are spoilt for choice in terms of formats and genres with the diversification in the number of platforms to consume content. More than 30 different digital platforms have been added to the already extensive list of television channels. Out…