Browsing CategoryIndustry

19 Apr 2019 Is it the film which makes the deepest impression on our minds or the advertisements that accompany it? While many of us will have to jog our memories to remember the first film we ever saw in a cinema hall, we will easily remember the ‘anti-smoking’ ad…

18 Apr 2019 Since pre-historic times, mankind’s tryst with fitness has been driven by the survival instinct, and today, we aspire to fitness for well-being and confidence. New modes of exercise keep our interest going, some of which include resistance training, Zumba and dance, aerial yoga, pilates, kickboxing, and adventure…

02 Apr 2019 The Rise of Hero Content Consumers of today are spoilt for choice in terms of formats and genres with the diversification in the number of platforms to consume content. More than 30 different digital platforms have been added to the already extensive list of television channels. Out…

18 Mar 2019 An increasing number of Indians are waking up to the fact that their health and lifestyles are being severely affected by impure air, polluted water and toxic food. Greater international exposure and access to multiple channels of communication has raised concerns regarding lifestyle diseases in urban areas.…

16 Mar 2019 The genesis of Confederation of Indian Industry (CII) in 1895 was the aspiration by a few firms to leverage their collective strength for enhancing opportunities, thereby benefitting not only Industry, but the nation as a whole. Since the beginning, CII’s work agenda for the year is driven…

14 Mar 2019 Ever since the eye-popping news of STAR India winning the present Indian Premier League (IPL) 5-year global media rights for Rs 16,347.50 crore broke out in 2017, perceptions about sports sponsorship and branding have undergone a paradigm change. Globally, current spend on sponsorship is roughly USD 65 billion,…

12 Mar 2019 Remember those days when searching for a home was a tedious and lengthy process? Not so long ago, say nearly a decade, it was like searching for a needle in a haystack, and yet we were not sure we had “homed” in correctly. Reference points were word…

07 Mar 2019 Advertising is communication regarding a product, service or cause to an audience to create awareness and generate engagement and or sales. For centuries, man has tried to create awareness and involvement amongst fellow men and Emperor Ashok set up rock and pillar edicts to spread the teachings…

18 Feb 2019 The visual arts (VA) constitute art forms such as ceramics, drawing, painting, sculpture, printmaking, design, crafts, photography, video, film-making, and architecture. It also includes applied arts such as industrial design, graphic design, fashion design, interior design and decorative art.   Collectively, they help bind a nation’s ethos and…

16 Feb 2019 Considering that the global media and entertainment (M&E) is expected to touch USD 2.2 trillion by 2021, new opportunities are surely on the horizon for the Indian USD 22.28 billion segment amidst exciting opportunities and challenges. The portents of growth are already visible. India has the second largest TV…