14 Mar 2019 Ever since the eye-popping news of STAR India winning the present Indian Premier League (IPL) 5-year global media rights for Rs 16,347.50 crore broke out in 2017, perceptions about sports sponsorship and branding have undergone a paradigm change. Globally, current spend on sponsorship is roughly USD 65 billion,…
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Home-buying through smart apps brings customer delight
12 Mar 2019 Remember those days when searching for a home was a tedious and lengthy process? Not so long ago, say nearly a decade, it was like searching for a needle in a haystack, and yet we were not sure we had “homed” in correctly. Reference points were word…
VLFM: A Unique Initiative supporting Make in India
11 Mar 2019 A joint pact between the Prime Ministers of India and Japan, this flagship program was started in 2006 by the Confederation of Indian Industry (CII) in partnership with the Japan International Cooperation Agency (JICA), Government of Japan, and National Manufacturing Competitiveness Council (NMCC), Government of India. The…
People-friendly Budget strikes the right note
11 Mar 2019 The interim finance minister has presented a coherent, purposeful and balanced Budget which is fully aligned towards meeting the social and economic goalposts envisioned for the country. It strives to address the key socio-economic challenges even as it tries to maintain fiscal discipline and strengthen the momentum…
India’s Rocket Women
08 Mar 2019 Whoever said that ‘Men are from Mars and Women are from Venus’, will have to reconsider their statement now, for we can proudly say that women are from Mars too! Today, Indian women are, quite literally, reaching for the stars. India has now reached that juncture where…
From Commodities to Brands: The Story of Indian Advertising
07 Mar 2019 Advertising is communication regarding a product, service or cause to an audience to create awareness and generate engagement and or sales. For centuries, man has tried to create awareness and involvement amongst fellow men and Emperor Ashok set up rock and pillar edicts to spread the teachings…
India paving its way towards the ‘New World of Work’
05 Mar 2019 Changing Market DynamicsThe global economy has witnessed true transformation in the past few years. Factors like globalization, improved technology, demographics, and automation have rendered the job market more dynamic than ever. New jobs are replacing the old ones and there is an augmented need of skills and…
Emerging frontiers in Augmented Reality
04 Mar 2019 As more and more devices and equipment in the environment get digitally enabled, Augmented Reality (AR) will entrench itself further in our lives. Sensors will be critical in obtaining content-rich data from such devices and aide businesses in building better products and services. Sensors and internet of…
India’s High Technology Exports
01 Mar 2019 A country’s engagement in high technology exports (HTX) reflects the sophistication of its economy, level of productivity and future capabilities. HTX are products with high R&D intensity, as defined by the Organization for Economic Cooperation and Development (OECD). The OECD has identified specific products in this category…
Payroll Reporting in India: Commendable but Long Road to Go
25 Feb 2019 Employment has emerged as an important subject in the development agenda of most national Governments and several international organisations over the past two decades. In the developed countries, persistently high and increasing unemployment rates have given rise to renewed concern for job creation, while in many developing…