20 Jun 2019 Yoga has been an integral part of Indian culture since times immemorial and has been practiced across the country by many people. This ancient Indian science, which brings harmony between the mind and body, was taken to the western world by Swami Vivekanand, who popularized it there…
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Reform Agenda for the New Government
06 Jun 2019 As the National Democratic Alliance was re-elected for a second term with a sweeping majority, it is time for the new Government to action a long-term reform agenda. The Government introduced some major reforms during the past few years, such as the landmark Goods and Services Tax,…
Achieving a Financially Inclusive India with MSMEs
25 May 2019 Entrepreneurship flourishes in India – from a small corner shop to small businesses, people toil day and night to turn their dreams into a reality. Many start as very small enterprises and grow bigger to become a part of the Micro, Small and Medium Enterprises (MSME) sector,…
State Level Reforms Critical for Growth
24 May 2019 Over the last few years, Central and State Governments have undertaken a slew of reforms to boost investments and growth. Key challenges for India are sustaining the high growth rates, alleviating poverty and ensuring balanced growth. As India enjoys a federal government system with many areas such…
Shaping Economic Policy: Looking Beyond Elections
18 May 2019 With the gargantuan exercise associated with general elections gaining traction, and the new government set to be in place in around a month from now, there is much anticipation and interest among major stakeholders on what would be the economic agenda of the new government? The question…
Emerging social media platforms in 2019
09 May 2019 For all the ardent social media users, there is good news around the corner! Year 2019 is setting new frontiers in the trends that will dictate multiple new platforms that will be available to them. Similar to human behaviour, technologies and capabilities of social media platforms…
Rural markets can boost the Indian Economy
26 Apr 2019 Rural India houses approximately 83 crores of its citizens in its six and a half lakh villages. Off late, the increasing purchasing power of this 70% rural population has been attracting the attention of marketers who have initiated rural marketing strategies to tap into this market, which for some…
In-Cinema Advertising in India
19 Apr 2019 Is it the film which makes the deepest impression on our minds or the advertisements that accompany it? While many of us will have to jog our memories to remember the first film we ever saw in a cinema hall, we will easily remember the ‘anti-smoking’ ad…
Tech-Tonic Shifts Creating a Trillion Unique Interactions: Evolving Media Houses of the Future
02 Apr 2019 The Rise of Hero Content Consumers of today are spoilt for choice in terms of formats and genres with the diversification in the number of platforms to consume content. More than 30 different digital platforms have been added to the already extensive list of television channels. Out…
Branding through Sports sponsorships
14 Mar 2019 Ever since the eye-popping news of STAR India winning the present Indian Premier League (IPL) 5-year global media rights for Rs 16,347.50 crore broke out in 2017, perceptions about sports sponsorship and branding have undergone a paradigm change. Globally, current spend on sponsorship is roughly USD 65 billion,…