India’s Micro, Small and Medium Enterprises have long powered the domestic economy from behind the scenes. Now, they are stepping out to become its face to the world. MSMEs contribute around 31.1% of India’s GDP, 35.4% of the country’s manufacturing output, and 48.58% of merchandise exports. With over 91.2 million…
Search Results For“marketing”
Low-Budget Digital Marketing Hacks for MSMEs
For Micro, Small, and Medium Enterprises (MSMEs), digital marketing can be an effective way to reach new customers and build a strong online presence, without breaking the bank. Here are some budget-friendly digital marketing hacks that can help MSMEs grow and compete in the digital landscape. 1. Leverage Free Social…
Digital Marketing and Its Importance for Business Growth
27 Jun 2022 Today, change is the only constant across all businesses, and the ability to manage differences has become one of the most sought-after management skills. This is especially true in the case of marketing, a field that is evolving at a very fast pace. Till few years ago,…
Cognitive Marketing to Enhance Customer Experiences
19 Aug 2019 The days of the friendly, counter salesman who was able to gauge your exact requirements every time you went shopping seem to be over. The digital economy, powered by the internet, has given birth to a new set of ‘cognitive’ marketers, changing the way goods and services…
MedTech for All: Driving Accessible, Affordable & Quality Healthcare
India’s MedTech industry is expanding its role in both domestic healthcare and global markets. It is valued at approximately USD 16 Bn, close to 2% of the global market, worth around USD 680 Bn. The opportunity in the Indian MedTech sector to serve growing domestic and international demand, leverage inherent…
India’s Diversity: A Strength for Nation-Building and Economic Growth
India marks 80 years of Independence this year, and we, as proud citizens, celebrate the story of a nation’s transformational journey driven by resilience, innovation, and collective determination. India’s Independence Day commemorates not only the freedom attained in 1947, but also the ideals that have driven India’s progress rooted in…
CII–FBN India Chapter Annual Convention 2026
The Unspoken: Turning Family Dynamics into Business Strength Every family business runs on two ledgers. One tracks revenue, margins, succession plans on paper. The other, kept nowhere official, tracks who felt overlooked at the last board meeting, which sibling was never quite forgiven for a decision made a decade ago,…
India’s Digital Payment Revolution: From Cash Counters to QR Codes
Not long ago, financial transactions meant long queues, waiting in line to pay a bill, send money, or simply withdraw cash from an ATM. Today, that is history. India’s financial journey has seen a massive transformation in the past decade. Banking infrastructure, which was at one time urban-centric, has now…
Blue Economy: Charting a New Era of Maritime Growth
India is blessed with a commanding peninsular geography, giving it one of the world’s longest coastlines, stretching approximately 7,500 kilometres, bordered by the Arabian Sea to the west, Bay of Bengal to the east, and a vast expanse of the Indian Ocean to the south. Combined with an annual precipitation of…
From Creativity to Global Leadership: India’s Orange Economy is Shaping the Future
Creativity at the Centre of Economic Power The global economy is undergoing a fundamental shift. Today, value is no longer driven solely by physical production but increasingly by creativity, intellectual property, and digital platforms. Ideas travel faster than goods, and cultural influence now plays a critical role in shaping economic…