27 Nov 2019 Augmented Reality (AR) is a concept where technology is used to superimpose virtual information in a physical/real world object. It is incredibly useful for the packaging industry as it allows for transparency, can help improve brand loyalty, bring in new customers and help the brand stay ahead…
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Recommendations for Food Processing industry
23 Nov 2019 The food processing sector is one of the largest employment creators, especially of non-farm jobs in rural areas. It boosts farm incomes, reduces agri produce wastage, and contributes to exports. CII recommends several measures to boost this important sector. Short-term Measures 1. Rationalization of GST Rates: A…
Beyond RCEP: India must now focus on boosting exports
13 Nov 2019 – Vikram Kirloskar President, CII Joining the RCEP may be possible down the line. For now, India should reinforce and deepen agreements with its current trade partners, as well as look to enter new markets with globally competitive products Prime Minister Narendra Modi’s decision to opt out…
Community Radio – Aiding India’s Rural Development
01 Nov 2019 As a medium of mass communication, radio is fascinating and has stood the test of time to strengthen its hold on people even in the face of stiff competition from other channels of mass communication such as print and TV. Radio by and large means commercial communication…
Movie Merchandising is a Potential Hit
26 Aug 2019 Movie merchandising – products and commodities based on a movie’s theme, character, location, etc – is a tool meant to promote a film. Though producers/film studios perceive merchandising as a hook to supplement their box-office fortunes, its full potential has not been explored in India. Remember the…
A roadmap to boost growth, investments in J&K, Ladakh
17 Aug 2019 The Jammu and Kashmir (J&K) region has immense potential for development and is one of the most attractive tourist destinations in India and across the world. Endowed with abundant natural resources and a rich labour pool, the J&K region has potential to grow. With a population of…
Boosting Indian Exports with Potential
29 Jul 2019 Exports are a critical component of a country’s Gross Domestic Product. Thus, boosting exports is central to achieving higher growth and economic prospects. This assumes greater relevance at a time when the global environment has become increasingly uncertain, given rapidly changing global trade dynamics and an increasing…
Budget to take India on the path of inclusive growth
09 Jul 2019 The Union Budget 2019-20, the first Budget of the newly elected government, has been announced at a time when our macro-economic milieu continues to be domestically and globally challenging. The ongoing economic slowdown and the accompanying worries — sluggish industrial and manufacturing production, subdued consumption and tepid…
Budget should focus on reviving demand
26 Jun 2019 The first Union Budget of the Narendra Modi government’s second term is widely expected to announce fresh measures to reinvigorate demand drivers, given that the slowdown in growth is becoming firmly entrenched. With economic growth hitting a five-year low of 6.8 per cent in 2019-20, the need…
The Business of Yoga
20 Jun 2019 Yoga has been an integral part of Indian culture since times immemorial and has been practiced across the country by many people. This ancient Indian science, which brings harmony between the mind and body, was taken to the western world by Swami Vivekanand, who popularized it there…