CII BLOG

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The Importance of social media for MSMEs

In today’s fast-paced digital world, social networking and marketing has become an essential tool for organizations of all kinds. Leveraging social media platforms can be especially beneficial for Micro, Small, and Medium-sized Enterprises (MSMEs). Here’s why social media is important for these businesses. 1. Cost-Effective Marketing One of the most…

In the rapidly evolving business landscape of India, entrepreneurs are shifting their focus towards environmental sustainability. Green entrepreneurship, a rising trend, goes beyond profit margins, aiming to integrate economic activities with ecological well-being.   At its core, green entrepreneurship seeks to promote innovative solutions for pressing environmental challenges. Entrepreneurs in this…