Browsing CategoryIndustry

16 Mar 2019 The genesis of Confederation of Indian Industry (CII) in 1895 was the aspiration by a few firms to leverage their collective strength for enhancing opportunities, thereby benefitting not only Industry, but the nation as a whole. Since the beginning, CII’s work agenda for the year is driven…

14 Mar 2019 Ever since the eye-popping news of STAR India winning the present Indian Premier League (IPL) 5-year global media rights for Rs 16,347.50 crore broke out in 2017, perceptions about sports sponsorship and branding have undergone a paradigm change. Globally, current spend on sponsorship is roughly USD 65 billion,…

12 Mar 2019 Remember those days when searching for a home was a tedious and lengthy process? Not so long ago, say nearly a decade, it was like searching for a needle in a haystack, and yet we were not sure we had “homed” in correctly. Reference points were word…

07 Mar 2019 Advertising is communication regarding a product, service or cause to an audience to create awareness and generate engagement and or sales. For centuries, man has tried to create awareness and involvement amongst fellow men and Emperor Ashok set up rock and pillar edicts to spread the teachings…

18 Feb 2019 The visual arts (VA) constitute art forms such as ceramics, drawing, painting, sculpture, printmaking, design, crafts, photography, video, film-making, and architecture. It also includes applied arts such as industrial design, graphic design, fashion design, interior design and decorative art.   Collectively, they help bind a nation’s ethos and…

16 Feb 2019 Considering that the global media and entertainment (M&E) is expected to touch USD 2.2 trillion by 2021, new opportunities are surely on the horizon for the Indian USD 22.28 billion segment amidst exciting opportunities and challenges. The portents of growth are already visible. India has the second largest TV…

13 Feb 2019 Valentine’s Day as we know it, is different from what medieval stories tell us.  Many a legend surrounds this day, the most popular one of which includes the Roman priest, St Valentine, who cut out hearts from parchment and gave these to soldiers to remind them and…

12 Feb 2019 One issue which, and rightly so, is and continues to be central to doing business is that of ‘corporate governance’. That system of rules, practices and processes by which an organization is directed and controlled. What also becomes important is the fine balance between the ‘ease of…

29 Jan 2019 Start-ups script the saga of success for a thriving economy. In today’s world, they are the new avenues for creating a great deal of wealth and simultaneously generating a sizeable employment in the quickest possible time. While some start-ups work on the new service delivery models directly…

21 Jan 2019 A business is guided above all else by the principle of wealth creation. However, in the pursuit of this objective, a business may sometimes fail to acknowledge the possible negative externalities and lose sight of a greater objective – that of ensuring moral, ethical, transparent and fair…